Our Story
Since first crossing paths at Apartments.com in 2005, Mary Ellis and Liv Gabrielsen have played pivotal roles in shaping and growing businesses within the multifamily and real estate sectors. Together, they navigated the evolving digital advertising landscape, building strong sales teams and fostering relationships with industry leaders. Their shared experiences include key roles at Apartments.com, where they contributed to its growth before its acquisition by CoStar, and later spearheading the launch of Realtor.com Rentals. These experiences led them to establish Lightpointe Group, where they now help companies craft and execute go-to-market strategies, optimize sales operations, and enhance asset management in the competitive real estate environment.
The Beginning
​Both began their journey onsite leasing and managing communities eventually leading them to Apartments.com in roles that allowed them to shape the future of digital advertising.​​​​
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2015 - 2021
​As their careers progressed, Mary and Liv pursued separate but equally impactful paths. Mary took on the role of Director of Sales and Major Accounts at Cars.com, while Liv joined PERQ as Director of Client Services before becoming VP of Marketing at Bainbridge Companies. ​​​​
2022 - 2024
In 2022, a new chapter began when Mary was appointed to launch Realtor.com Rentals and invited Liv to join her. Together, they built the Realtor.com Rentals category, leveraging their deep understanding of the multifamily landscape and adapting to technological advancements and changing consumer demands. Embracing a startup mentality, they began to specialize in developing and executing robust sales strategies and go-to-market plans. The sharp focus was on building a high-performing sales team and achieving results within two years which led to a strategic partnership that delivered significant value to Realtor.com.
2005 - 2015
In 2005, Mary Ellis and Liv Gabrielsen crossed paths at Apartments.com, at a time when the digital landscape was still in its infancy and the concept of internet-driven advertising was revolutionary. As the internet of things began to take shape, Mary and Liv were at the forefront, navigating this uncharted territory within the multifamily industry. Over their decade-long tenure, they honed their skills in building robust sales teams, forging strong relationships with multifamily owner-operators and managers, and scaling the company's footprint.
2024 Lightpointe
These combined experiences and their gained expertise led them to establish Lightpointe Group. Today, Mary, Liv and their team are dedicated to guiding companies new to the multifamily space in crafting and executing their go-to-market strategies, marketing and sales operations. They also support existing businesses seeking to accelerate sales or enhance operational efficiencies. ​